A mascot is a great way to personalize a brand and connect with customers. Mascots and characters have been a key part of advertising since the 1950s, and are a central building block of any recognizable brand identity. 

Instead of relying on a pricy celebrity spokesperson or faceless corporate entity to deliver news and announcements, a mascot provides a friendly face that customers and stakeholders can instantly connect with on a personal level. We’re pleased to have partnered with many global corporations and brands to bring their company mascots to life.

Freddie the Chimp 

We created Freddie for MailChimp in 2007. Since then, he’s been a featured personality on their site, and in their communications with customers. MailChimp opened a store in 2013 called Freddie & Co, and there’s even a fan site that was created to track photos fans have taken with Freddie figurines. We knew we had our work cut out for us when we took on the creation of Freddie’s mascot costume, and we’re proud to have delivered an amazing result.

100 + Geico Geckos

It’s not every day that a company comes to us and asks us to make 100 + identical mascot costumes. The GEICO gecko mascot costume was modeled after the popular animated character from GEICO’s well-known commercials, so we knew we had to get it right. We worked hard to make sure every 6-foot costume looked exactly like the original and delivered over 100 showstopping mascots.

Nevil the Owl

It can be challenging to get people excited about a new chocolate bar in an already saturated candy market. That’s why Awake Chocolate worked hard to set themselves apart with their new mascot, Nevil the Owl. In his brand new costume created by Maydwell Mascots, Nevil the Owl has toured college campuses all over North America and even appeared on Dragon’s Den in 2015.