Many organizations have found great success integrating mascots into their marketing strategy. Mascots personify the culture and values of an organization, and make it easier for people (especially children) to connect with your brand. Even if you don’t have a signature mascot, we can help you create the character, then build a mascot costume that personifies everything exciting about your organization or collective mission. We have years of experience creating mascots for both public and private organizations, and would love to show you some of the mascots we’ve created recently.
Vimy the Labrador Retriever
Vimy the Labrador Retriever is an adorable dog mascot Maydwell created for the 2017 Invictus Games, which were hosted in Toronto. His backstory and engaging personality help to educate children on Canada’s military history. He regularly appears with representatives from the Invictus Games, as well as with members of Canada’s armed services. His engaging, friendly face and branded Invictus hat and bandana has made him a valuable asset to the Invictus Games mission.
The "we day hand"
At WE Charity’s WE Days around the globe, children have learned to flash the three-fingered ‘WE Day hand’. This exclusive gesture helps keep the WE Day spirit of community and youth empowerment alive long after the stage lights have dimmed. The team at Maydwell was tasked with creating a dynamic mascot from a gesture alone, and we’re proud of the charming mascot costume we delivered. Throughout the years, we’ve kept the ‘WE Day Hand’ looking fresh and clean, and ready for the next event.
Puffy the Puffin
We love when organizations get their members involved in the creation of a new mascot costume. Puffy the Puffin, the official mascot of the Scouts Canada Canadian Scout Jamboree, was the winning entry in 2017’s mascot contest. He was the brainchild of Anna F., from the 13th Woodstock Scout Troop of Woodstock, Ontario. We’re honored that Scouts Canada trusted us to create this vibrant bird mascot costume, and bring Puffy to life!